Muhammad Ali is set to be Louis Vuitton’s next Icon. The 70-year-old boxing legend was photographed last month by Annie Leibovitz in his Phoenix backyard alongside his oh so cute grandson Curtis Muhammad Conway, who has a striking resemblance to his grandfather.

Ali, with a $1525 Louis Vuitton “Keepall 50″ bag at his feet, seems to be watching his grandson intimately and you can only imagine what he could be thinking.

The ad will launch June 14 and run in magazines and newspapers in 60 countries. What a great keepsake for Ali’s daughter Laila to have.