We last saw Larenz Tate hanging out with Ludacris last month for Labor Day weekend in Atlanta for Luda Day weekend. What we didn’t know is not only was Tate hanging out for the festivities, but the two took time out to shoot a new commercial directed by Tate for Conjure Cognac; a project Tate says was a pleasure.

“It feels good to work alongside people you respect. I hope my vision as director gives the world a glimpse of the new level that Chris is taking his cognac brand. Cheers!” says Tate.

In the video you’ll see Chef G. Garvin, singer-songwriter D. Woods and Larenz Tate in a sexy and sophisticated 44 second montage.

The Conjure Brand has had amazing response to its summer cocktail, Conjure Punch with consumer engagement through social media and Conjure Cognac’s North American Brand Manager, Albert Sye, says it’s only the beginning.

“Working with talented visionaries like Chris “Ludacris” Bridges, Larenz Tate, and the Taste Brothers on this commercial was a fantastic creative experience for the Conjure brand that we intend to repeat as we move through the Fall and into the Winter. Coming next, our new signature cocktail, the Conjure Hot Toddy!”

Watch the Conjure Cognac video below and remember to drink responsibly!